Friday, 31 July 2009

MLB embraces Twitter, will allow fan commentary

Ever think you and your friends commentary during the baseball game on television is so much better than the sportcasters on television? MLB.com is now giving you a chance to prove it in 140 characters or less.

The official website of major league baseball will be using the micro-social networking site Twitter with MLB.tv and MLB.com during live games.

This means the site will be generating content from people who may not even be using MLB.com to watch or listen to the game. Fans can send their tweets, which will be posted with messages from the team's official Twitter account.

It remains to be seen what kind of fan commentary will emerge from this new implementation of the innovative communication service.

According to BizofBaseball.com, the new service will be featured alongside the real-time game updates featured on the site and will be a rolling list of tweets from users and, presumably, people behind the scenes.

So far, the strategy appears to be generating a favorable reaction. Twitter user animerat recently tweeted about it and wrote, 'I like the fact MLB.com has integrated twitter into the games. I hope the NHL and other sports do the same with their feeds.'ADNFCR-2087-ID-19291399-ADNFCR

No comments:

Post a Comment