As YouTube and online television networks increase in popularity, the humble Broadway musical has decided to raise the social networking bar with its new use of Twitter.
According to the New York Times, Next to Normal now playing on Broadway may have increased its fanbase thanks to its series of Twitter updates that tell the musical's story.
Over a 35-day period, character's lines were presented in the form of tweets, and it gave fans a deeper insight into their thoughts and motivations.
'[T]his is what [the characters] would say if they were tweeting,' Brian Yorkey, Next to Normal's writer and lyricist told the news provider. '[The tweets are] telling the story of the show but telling it from a lot of different perspectives,' he explained.
Next to Normal is not the first performance to incorporate Twitter into its promotion or aesthetic.
The Royal Opera House in London invited micro-bloggers to contribute lines and plot for an opera that will be performed before a live audience. The music will be composed by Helen Porter and Mark Teipler.
This Broadway musical is following suit as the latest Twitter update reveals that 'fans are helping N2N's Tony winning songwriters Tom Kitt & Brian Yorkey write an original song on Twitter!'
According to the New York Times, Next to Normal now playing on Broadway may have increased its fanbase thanks to its series of Twitter updates that tell the musical's story.
Over a 35-day period, character's lines were presented in the form of tweets, and it gave fans a deeper insight into their thoughts and motivations.
'[T]his is what [the characters] would say if they were tweeting,' Brian Yorkey, Next to Normal's writer and lyricist told the news provider. '[The tweets are] telling the story of the show but telling it from a lot of different perspectives,' he explained.
Next to Normal is not the first performance to incorporate Twitter into its promotion or aesthetic.
The Royal Opera House in London invited micro-bloggers to contribute lines and plot for an opera that will be performed before a live audience. The music will be composed by Helen Porter and Mark Teipler.
This Broadway musical is following suit as the latest Twitter update reveals that 'fans are helping N2N's Tony winning songwriters Tom Kitt & Brian Yorkey write an original song on Twitter!'
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