Social networking allows some companies to better connect with their customers, fans or simply the general population. Now one global organization has shown that its taking new media quite seriously, for it has created a position for one savvy tweeter.
Pizza Hut's new role combines advertising, social networking and a touch of journalsim and Nielsen News reports that one recent grad has become the company's first Twintern.
Alexa Robinson's duties as the first Twintern include up-to-the-minute Tweets about special deals, competitions, menu changes and new technologies for Pizza Hut fans and followers.
She tells the news provider about the position, explaining she didn't exactly know what to expect when taking on the role, but now understands that her tweets increase Pizza Hut's Twitter presence and brand recognition in the social networking sphere.
Robinson 'explains that after stating the job it sparked a lot of conversation - not just on the micro-blogging site but about companies and brands that are on Twitter.' She concludes, 'I think that's been good for the social media space' as her 140-character updates presents Twitter as a form of advertising communication as well as a way to connect with friends.
Pizza Hut's new role combines advertising, social networking and a touch of journalsim and Nielsen News reports that one recent grad has become the company's first Twintern.
Alexa Robinson's duties as the first Twintern include up-to-the-minute Tweets about special deals, competitions, menu changes and new technologies for Pizza Hut fans and followers.
She tells the news provider about the position, explaining she didn't exactly know what to expect when taking on the role, but now understands that her tweets increase Pizza Hut's Twitter presence and brand recognition in the social networking sphere.
Robinson 'explains that after stating the job it sparked a lot of conversation - not just on the micro-blogging site but about companies and brands that are on Twitter.' She concludes, 'I think that's been good for the social media space' as her 140-character updates presents Twitter as a form of advertising communication as well as a way to connect with friends.
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