Friday, 21 August 2009

Virtual worlds no longer for gamers only

Online gaming fans aren’t the only ones enjoying the virtual world anymore. Simulated environments now serve a variety of purposes.

According to the Australian Associated Press, social network strategist Lauren Papworth recently discussed the future of vacation planning at an Australian tourism conference.

'So you could navigate your way around the hotel, have a paddle, go upstairs, go downstairs and then talk to someone who probably looks like a Barbie doll, because that's what all the avatars look like at the moment,' said Papworth.

University, college and high school students have also been taking advantage of simulated environments. Virtual classrooms are becoming increasingly popular as is evidenced by Schome. Schome (school + home) was launched by Peter Twining of the UK's Open University. Twining discussed Schome in a 2007 Guardian article. Its objective is to improve the education system by using student input.

Simulated environments offer internet users the opportunity to congregate and discuss their mutual interests and at the same time create their virtual identities. Papworth claims the limitless interaction of these virtual identities is the future of word of mouth marketing.
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