Today, some of the biggest corporations are using Second Life to save money.
Mattel, CIGNA, Dell, Wells Fargo, Nike, Coca Cola, Northrop and IBM are all doing business on Second Life, according to Macon.com, The Telegraph's official website.
'[Virtual reality] is not a fly-by-night technology. It's not a passing fad,' according to Matt Furman of Northrop Grumman.
One IBM spokesperson told the Wall Street Journal the company saved about $350K last fall by holding a conference on Second Life instead of having it, well, in reality.
At a Second Life corporate event, participants log on to their computers and teleport to the appropriate venue. While there, they sit in on lectures and presentations. Occasionally, there will be social gatherings afterward so the avatars can unwind together.
Doing business in virtual reality might seem normal to some, as colleges and universities have been taking advantage of platforms such as Second Life to conduct classes for a while now. Second Life was launched in 2003 by Linden Research, Inc. and now has approximately 17 million users.
Mattel, CIGNA, Dell, Wells Fargo, Nike, Coca Cola, Northrop and IBM are all doing business on Second Life, according to Macon.com, The Telegraph's official website.
'[Virtual reality] is not a fly-by-night technology. It's not a passing fad,' according to Matt Furman of Northrop Grumman.
One IBM spokesperson told the Wall Street Journal the company saved about $350K last fall by holding a conference on Second Life instead of having it, well, in reality.
At a Second Life corporate event, participants log on to their computers and teleport to the appropriate venue. While there, they sit in on lectures and presentations. Occasionally, there will be social gatherings afterward so the avatars can unwind together.
Doing business in virtual reality might seem normal to some, as colleges and universities have been taking advantage of platforms such as Second Life to conduct classes for a while now. Second Life was launched in 2003 by Linden Research, Inc. and now has approximately 17 million users.
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