Tough economic times seem to have encouraged college singles to hook up, rather than stay solo, according to observations made by Michael Rotkin of UniversityLoveConnection.com.
The CEO and founder of the site recently explained that he's seen quite the dramatic increase in site traffic since pennies started to get pinched.
He stated that his site now has over 50,000 users of college age and he cites figures from JupiterResearch that reveal the online dating industry is expected to hit $1.9 billion by 2012.
That's a lot of candlelit dinners and nervous cups of coffee for college kids.
The site also links back up to Facebook pages and users can invite friends through Gmail or Yahoo mail if they so choose.
For the more mature crowd, Match.com retains popularity even in the recession, for it recently clocked over 20 million members.
Rotkin communicates that his site actually helps perpetually broke college kids save the little money they have, for unlike Match.com, his site is free. Plus, he explains couples can 'can get to know a lot about the [other]person before you actually go on a date' meaning that they're pretty certain they want to splurge on that night on the town by the time a date is set.
The CEO and founder of the site recently explained that he's seen quite the dramatic increase in site traffic since pennies started to get pinched.
He stated that his site now has over 50,000 users of college age and he cites figures from JupiterResearch that reveal the online dating industry is expected to hit $1.9 billion by 2012.
That's a lot of candlelit dinners and nervous cups of coffee for college kids.
The site also links back up to Facebook pages and users can invite friends through Gmail or Yahoo mail if they so choose.
For the more mature crowd, Match.com retains popularity even in the recession, for it recently clocked over 20 million members.
Rotkin communicates that his site actually helps perpetually broke college kids save the little money they have, for unlike Match.com, his site is free. Plus, he explains couples can 'can get to know a lot about the [other]person before you actually go on a date' meaning that they're pretty certain they want to splurge on that night on the town by the time a date is set.
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