Slowly but surely, marketers are moving away from the television commercial and are letting their products advertise themselves on free internet sites.
The Ford Motor Company is banking on the Fiesta making a big splash next year, according to USAToday. But instead of hawking this hot hatch by filming some exaggerated ad on a barren stretch of Death Valley in a misguided attempt at enticing America's I'd-prefer-a-Prius 20-somethings, they've given a couple away to some bloggers for a couple of months.
'It's about culture change and adapting to this ongoing way of communicating. The bloggers are fully free to say what they want,' said Ford's Scott Monty to the paper.
The bloggers get to keep their cars so long as they post a clip about them once a month on YouTube. They're also encouraged to write content about them on Facebook and Twitter.
Evidently Americans appreciate an objective opinion of a car more than a 30-second clip full of moaning exhaust tips and revving tachometers all aglow. USAToday says that companies like Levi Strauss and Chevron are also adjusting their marketing operations to better fit the social media-addicted consumer of today.
The Ford Motor Company is banking on the Fiesta making a big splash next year, according to USAToday. But instead of hawking this hot hatch by filming some exaggerated ad on a barren stretch of Death Valley in a misguided attempt at enticing America's I'd-prefer-a-Prius 20-somethings, they've given a couple away to some bloggers for a couple of months.
'It's about culture change and adapting to this ongoing way of communicating. The bloggers are fully free to say what they want,' said Ford's Scott Monty to the paper.
The bloggers get to keep their cars so long as they post a clip about them once a month on YouTube. They're also encouraged to write content about them on Facebook and Twitter.
Evidently Americans appreciate an objective opinion of a car more than a 30-second clip full of moaning exhaust tips and revving tachometers all aglow. USAToday says that companies like Levi Strauss and Chevron are also adjusting their marketing operations to better fit the social media-addicted consumer of today.
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