Australia may be absolutely on the other side of the world, but that doesn't mean they neglect their social networking. Rather, the use of sites like Myspace and Twitter is currently on the rise in the land that brought us boomerangs, according to the latest figures from comScore.
The data provider revealed that Australia's total internet audience increased by 12 percent between June 2008 and 2009. Interestingly, its social networking usage leaped up by 29 percent over the same time period.
It's probably time to find your Aussie friends from study abroad over on Facebook as 71.5 percent of the country's web users log on to social networks. This group includes individuals over the age of 15, and 26 percent of them are frequent visitors to Facebook.
Will Hodgman, comScore's executive vice president of the Asia-Pacific domain noted that this data shows how social networks are spreading around the world. '[It] is now an essential part of peoples’ daily online routine, providing a level of engagement and reach that far exceeds most other content categories,' he said.
The data provider revealed that Australia's total internet audience increased by 12 percent between June 2008 and 2009. Interestingly, its social networking usage leaped up by 29 percent over the same time period.
It's probably time to find your Aussie friends from study abroad over on Facebook as 71.5 percent of the country's web users log on to social networks. This group includes individuals over the age of 15, and 26 percent of them are frequent visitors to Facebook.
Will Hodgman, comScore's executive vice president of the Asia-Pacific domain noted that this data shows how social networks are spreading around the world. '[It] is now an essential part of peoples’ daily online routine, providing a level of engagement and reach that far exceeds most other content categories,' he said.
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