OkCupid.com took a look at half a million introductions that occurred between singles on the site and found that when you're looking to pull, don't say you believe in God. In fact, do the opposite, because researchers came across the word 'atheist' 342 times per 10,000 messages.
Another interesting discovery was that online daters seem to be attracted to people with good language skills. People with bad grammar don't get very far, and netspelling (ur, wat, wont, etc.) is a turnoff, too.
The key to successful online dating is subtlety. Physical compliments like 'You're so gorgeous' don't work because only ugly people use them, according to the site. And instead of starting off with a rigid 'Hello,' play it cool with a 'How's it going?'
Sam Yagan, the co-founder of the site, emailed the technology publication Wired and offered the following advice on how to construct your introductory message: 'Be brief. Make a reference to the recipient's profile.'
Yagan's advice is a perfect example of how less really can be more.
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