Despite the recent hubbub regarding the absence of young tweeters, it's official: kids do tweet.
Early last week, the New York Times published an article entitled Who's Driving Twitter's Popularity? Not Teens. As its title suggests, the article discussed the absence of teen tweeters and attempted to explain why more young adults don't visit the site.
Claire Cain Miller, who wrote the story, suggested a number of explanations, including that teens don't want their personal business to be broadcast for everyone's parents to see.
But now comScore is saying no, and it has the graphs to prove it. According to an article posted on its website yesterday, 21 million Americans visited Twitter in July, and that doesn't include users who signed in on their smartphones. The research company says that most of those millions were young people.
'The most notable positive shifts are evident among the 12-17 and 18-24 year old segments, which are coming at the expense of the 35+ segments,' writes Andrew Lipsman in his comScore article What Ashton vs. CNN Foretold About the Changing Demographics of Twitter.
The reason Lipsman mentions Ashton Kutcher and CNN in his title is because the actor raced the network to see who would get a million followers first. Kutcher won, and Lipsman says it's stunts like this that are making Twitter more popular amongst teens. Shaq and Britney Spears also have Twitter accounts, says Lipsman.
Early last week, the New York Times published an article entitled Who's Driving Twitter's Popularity? Not Teens. As its title suggests, the article discussed the absence of teen tweeters and attempted to explain why more young adults don't visit the site.
Claire Cain Miller, who wrote the story, suggested a number of explanations, including that teens don't want their personal business to be broadcast for everyone's parents to see.
But now comScore is saying no, and it has the graphs to prove it. According to an article posted on its website yesterday, 21 million Americans visited Twitter in July, and that doesn't include users who signed in on their smartphones. The research company says that most of those millions were young people.
'The most notable positive shifts are evident among the 12-17 and 18-24 year old segments, which are coming at the expense of the 35+ segments,' writes Andrew Lipsman in his comScore article What Ashton vs. CNN Foretold About the Changing Demographics of Twitter.
The reason Lipsman mentions Ashton Kutcher and CNN in his title is because the actor raced the network to see who would get a million followers first. Kutcher won, and Lipsman says it's stunts like this that are making Twitter more popular amongst teens. Shaq and Britney Spears also have Twitter accounts, says Lipsman.
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